De Carlos Escayola a Carlos Gardel

The concept of a “job” in “Jobs-To-Be-Done” is neatly encapsulated by a oft-quoted line from Theodore Levitt: “People want a quarter-inch hole, not a quarter inch drill”.

• Access to the conference and a workshop.
• Includes coffee, breakfast, lunch and open-bar.
• Stick around for music, craft beer & cocktails.